Feel the excitement of human evolution

The above set of design explorations  are multiple approaches that attempt to straddle the twin concepts of autonomous & conventional racing, via the use of creative coding and motion design.

The design system evolves from drawing similarities between the high speed of the race cars, their autonomous engineering system and the complex algorithms on which the machine are build. The design tries to simplify all of these complexities into a modern logotype.

A metaphor for Race tracks and speed lines.